The Modly Module
Configurator.
Stop selling static products. Enable your customers to mix, match, and build their perfect setup with our drag-and-drop configurator engine.
What is Module Configuration?
Module configuration transforms a simple product listing into a dynamic shopping experience. Instead of offering 50 different pre-made items, you offer one base product with infinite combinations.
Think of it like LEGO for e-commerce. You define "modules" (base units, accessories, finishes) and let the customer snap them together. This is the gold standard for modular furniture, custom electronics, and boutique hardware.
Buyers love it because they get exactly what they envision. Sellers love it because it reduces returns and increases perceived value.
Our engine handles the math, the inventory tracking, and the complex variant generation instantly. Whether a customer wants a matte black frame with walnut accents or a brushed steel frame with a matte black accent, Modly processes it in real-time.
It’s not just a variant dropdown; it’s a visual product builder that lives on your storefront.
Build your configurator
in minutes.
No coding required. Our visual builder lets you drag modules into a canvas and define rules instantly.
1. Define Modules
Create your building blocks. Set base prices for the chassis, add-ons, and accessories. Upload 3D renders or high-res photos for each module.
2. Drag & Drop Canvas
Visualize the final product. Arrange modules on a 2D canvas. Set visibility rules (e.g., "Only show the cup holder if the base model is selected").
3. Set Pricing Rules
Define how modules stack. Add flat fees, percentage markups, or volume discounts. The engine calculates the total automatically.
4. Publish & Sell
Go live instantly. The configurator generates unique SKUs for every combination, keeping your inventory accurate without manual entry.
Support for every
modular use case.
Color Swatches
Visual color pickers with hex codes. Perfect for furniture, apparel, and accessories. Supports gradient mapping for realistic previews.
Material Selection
Texture and finish selectors. Let customers choose between wood, metal, ceramic, or composite materials with high-fidelity previews.
Component Upgrades
Add-ons and upgrades. Allow users to swap standard parts for premium versions (e.g., "Standard Battery" vs "Extended Battery").
Bundle Kits
Pre-defined sets. Create "Gaming Starter Kit" or "Office Bundle" options that automatically include multiple modules at a discount.
Dynamic calculation,
zero manual math.
The Modly configurator doesn't just display options; it calculates the final price in real-time based on your rules.
Set up complex pricing logic such as:
- Base Price + Add-ons: Simple stacking for accessories.
- Volume Discounts: "Buy 2 modules, get 10% off."
- Conditional Logic: "If 'Premium Leather' is selected, add $50."
- Module Stacking Fees: Charge a flat fee for every additional module added beyond the base unit.
Every time a customer changes a selection, the engine updates the price instantly. This transparency builds trust and reduces checkout friction.
You retain full control over your margins. The configurator simply enforces the pricing structure you define.
Configurators drive
34% higher AOV.
Full API Access.
Integrate the configurator into your own custom storefront or app with our robust REST API.
Retrieve product configurations, update module availability, and listen to webhook events for order creation.
GET /api/v1/configurator/products/{product_id}
{
"modules": [
{ "id": "base-frame", "name": "Oak Frame", "price": 150.00 },
{ "id": "accent-leg", "name": "Brushed Steel Leg", "price": 45.00 }
],
"rules": { "stacking_fee": 10.00 }
}
Your store is ready for customization.
Turn your static listings into dynamic experiences. Enable the Module Configurator today and watch your average order value grow.